Innovations That POP!
Happy New Year! It seems that some attributes from 2020 are still lingering (covid and politics still make up 99.9% of our daily news, there are lots of opinions on social media, and for many, we still share an office with our pets). However, the good news is: people remain hopeful and are starting to articulate the lessons learned from the dumpster fire that was 2020. Sort of like coming out of a bad breakup, we are stronger than yesterday! We have a better understanding that health is wealth and our relationships are what matter most in this world.
Another silver lining that we all know to be true after living through last year: struggle creates innovation. Looking specifically at technology, before 2020, “Zoom” was never an adjective, verb or noun applied to daily life. Think of all the amazing solutions we have recently used to keep ourselves connected. We may not be out of the woods just yet, but with technology and innovation, we’re able to not only function, but also flourish.
The promotional products industry is no stranger to the struggles presented last year. Nearly 40% of all promotional merchandise is distributed at events. Remember events? Trade shows, sales meetings, company picnics… events. These events are a necessary way to market products and services, boost employee morale, show customer appreciation, reward brand loyalty and, above all, maintain and grow connections.
So, what do we do now that physical meetings are on hold? We innovate! HATCH Promotions offers a state-of-the-art pop-up shop tool for customers looking to connect from a distance. Remember what we learned from 2020? Relationships are what matter most in this world. Our shop solution was created based on that concept.
Check out our DEMO SITE for an example shop and example scenario where this tool can be applied.
Not only do our shops keep you connected, they also:
· Make Data Collecting Easy: Gathering addresses, sizes, quantities, etc. can be a pain. In the past, you had probably appointed a member of your team to be the point person for collecting these details, right? Outside of the huge time suck, it's also a challenge to chase down the stragglers who don't provide the information you need in a timely manner.
· Are Incredibly Flexible: With no inventory risk or liability, these shops are a great way to test out ideas for new merchandise or have different shops for different seasons. Ex: Golf Balls for Spring, BBQ Sets for Summer, Sweatshirts for Fall, Sherpa Blankets for Winter. The sky’s the limit!
· Offer Affordable ROI: Free standing stores are expensive to set up and maintain. Pop-up shops are a minimal added cost and allow us to take advantage of bulk rate discounts with our manufacturing partners.
Contact us at sales@hatchpromo.com to learn more about our pop-up shops and how we can help you stay connected with your team, prospects and customers. CHEERS- to learning from the past and looking forward to a brighter and more innovative future with HATCH Promotions!