Reducing “Brandfill”: The Movement

It seems, the days of trinkets and trash are behind us, as the promotional products industry makes significant moves towards higher quality, recyclable products that produce less waste. For years, (some) promotional products got a bad rap for being cheap, throw away items, which clog up landfills. But, as value continues to take precedence over cost, sustainability is growing from a trend to a movement.  

According to the Global Sustainability Study 2021, by Simon-Kucher & Partners, 60% of global consumers say sustainability is a top purchase consideration. Industry suppliers share a similar sentiment, as new eco conscious products have been introduced in nearly every category. From apparel, headwear, bags, journals, writing instruments and technology- we’re seeing sustainability take center stage!

Aside from the obvious environmental benefits associated with purchasing eco conscious items, there are many reasons businesses should want to invest in this trend movement…

Higher Perception of Value

Consumers and recipients see sustainable products as premium items. This immediately elevates any gift or giveaway, increasing brand appreciation and loyalty.

Company Initiatives

Many organizations have increased their environmental efforts, and including sustainable branded merchandise further supports these initiatives.

Appealing to a Younger Demo

Gen Z and millennials consider protecting the planet as a top priority. Investing in sustainable products is a way to attract their attention.

Below are some of our favorite sustainable brands:

 Allmade T-Shirts

Tees made of 50% recycled polyester, 25% TENCEL Modal, and 25% organic cotton. Reuse bottles, save water and reduce carbon- all while looking great in one of their butter-soft tees! A C-FREE carbon neutral product.

Osprey Bags

Constructed with high-quality bluesign-approved materials, this brand keeps harmful chemicals out of the environment, reducing their carbon footprint by 50%.

Woodchuck Journals (& So Much More)

Their mission is to put nature back into people’s lives. They plant a tree for every product sold and have planted over 3 million trees to date!

Elemental Drinkware

As part of their ongoing Give Back Programs, Elemental have partnered with Charity Water and others to bring clean water and a better life to those who need it most. 1% of all orders are donated towards this effort.

Contact us for additional ideas and ways to reduce “brandfill” at sales@hatchpromo.com