Differentiate by Design
Our minds have a unique way of “weeding out” things that are deemed familiar and insignificant to us. For example: if you live by a railroad track, and every night a train passes by, your mind eventually allows you to disregard that noise and sleep through a sound that once kept you up at night. This handy trick is called reticular formation. Back when we lived in caves, this function was essential for survival. We needed to be able to decipher between the familiar and the different in order for us to know whether, for example, a snapping twig was possible dinner or possible danger.
Reticular formation is super helpful when it comes to sleeping more soundly through the night or surviving the elements, but it can be a daunting hurdle for a brand. In a world where we are constantly bombarded by advertisements, how do we stand out among the noise?
Be. Different.
Branding is the easiest and, sometimes, most effective way for a company to differentiate themselves. It is the key component to a company’s messaging and overall aesthetic. Take, for example, Apple. When everyone else in corporate America was wearing business casual, they opted for a classic t-shirt uniform for their employees. A simple t-shirt said a whole lot about a company’s priorities, values and vision. These t-shirts now have a cult-following online, and many other companies, large and small, have piggy-backed off of this casual trend.
Nike also knows how to attract attention using their branding. Their Nike By You tool allows shoppers to create their own customized Nike shoe. This feature is unique to Nike, which gives them a leg-up against their competition (pun intended). The customer is granted a fun experience, as well as their own power to be different with their one-of-a-kind kicks.
Essential Fleece Full-Zip Hooded Sweatshirt. Transforming a standard full zip hoodie into a custom one-of-a-kind piece.
Tenfour 2.0 Power Bank. A full color step & repeat pattern using a logo’s icon takes advantage of the allotted imprint area and looks unique.
In the world of branded merchandise, an easy way to differentiate yourself is through the decoration design. There is always a time and a place for a 1 color, 1 location imprint on a hard good, or the classic left chest embroidery on your favorite polo or jacket… but if we’re trying to stand out and be bold, having a little fun with your logo is an effective way to make a statement. This tactic can also turn a giveaway into a gift, creating something that looks more retail, refined and exclusive.
20 oz. Frost Tumbler. Adding a full wrap, full color imprint adds dimension and intrigue to a simple tumbler.
Opting for a more unique imprint is also simple and cost-effective. When working with HATCH Promotions, we have your brand standards on file, and know the products and decorating techniques that work best for the look you are trying to achieve. Even if you don’t have a brand guide currently, we will work with you to build one. This free service helps to create brand consistency and offers you peace of mind that your logo will not only appear attractively, but accurately on products ordered through us.
To learn more about how to cut through the clutter with promotional products or to discuss building out your free brand guide, contact us at: sales@hatchpromo.com
Dare to be different with design!